I was eating some chips at lunch the other day when one of my lunchmates pointed at something on the back of the bag.  Not sure why he was inspecting my bag of chips, but anyway ...

There is a quote on the back of the bag, part of which reads, "for the rest of your life."

Wow.  That's quite a commitment for a bag of fried potatoes to be requesting.  I'm not sure I'm prepared to commit my life to these chips.  I don't think I can eat these chips anymore.  Nice try, Frito-Lay!  Your plan backfired!